I design high-trust experiences, turning complex rules into decisions people feel confident making.

I design high-trust experiences, turning complex rules into decisions people feel confident making.

Senior Product Designer with 11+ years of experience designing acquisition, activation, and engagement experiences across complex digital products.
I combine product strategy, behavioral insight, visual craft, systems thinking, and AI-assisted workflows to turn customer insights into thoughtful experiments and better product experiences that support people.

Senior Product Designer with 11+ years of experience designing acquisition, activation, and engagement experiences across complex digital products.
I combine product strategy, behavioral insight, visual craft, systems thinking, and AI-assisted workflows to turn customer insights into thoughtful experiments and better product experiences that support people.

How adaptive workflows and transparent design increased completion.

See how we turned trust into Measurable Growth (+17%) -->

B2C

Fintech

Sole Designer

Mobile App

Strategy

2025

NDA

How adaptive workflows and transparent design increased completion.

B2C

Fintech

Sole Designer

Mobile App

Strategy

2025

NDA

Designed a modular funding experience across platforms.

Translating complex eligibility logic into a scalable, reusable system component ->

B2C

Fintech

New Feature

Ai-forward

Sole Designer

2024

Designed a modular funding experience across platforms.

B2C

Fintech

New Feature

Ai-forward

Sole Designer

2024

Designed for sustained engagement

How we transformed it from measurement to meaning -->

B2B & B2C

Strategy

Care-first

Mobile App

Lead Designer

2021

Designed for sustained engagement

B2B & B2C

Strategy

Care-first

Mobile App

Lead Designer

2021

Unified a complex, multi-product ecosystem into a trustworthy experience.

See the years long process in action -->

Process Impact

Cross-Team Collaboration

Design System

2023- 2025

NDA

Unified a complex, multi-product ecosystem into a trustworthy experience.

Process Impact

Cross-Team Collaboration

Design System

2023- 2025

NDA

About me

13 years of creative experience

3M+ users impacted globally

Experienced in digital, physical and speculative design

Full cycle designer: Research, ideation, deployment, iteration, & adding delight.

Full cycle designer: Research, ideation, deployment, iteration, & adding delight.

I’m a Product Designer with experience designing complex products and services.  I’ve spent much of my career in high-trust spaces, designing multi-step experiences that help people navigate uncertainty with clarity and care. I’m drawn to this work because I enjoy turning complexity into something people can actually understand and use.

More about my process