Confidential
2023 - Ongoing
Redesigning the application journeys used by thousands to access new products
Highlights
Unifying the experience without losing the flexibility each product required via systems design.
Over time, the application flows had become fragmented. Each product line (credit cards, auto loans, personal loans) had its own version of the journey, with inconsistent layouts, form patterns, and progress indicators.
This led to friction for users, unclear next steps, repetitive information requests, and limited mobile optimization, and inefficiency for teams, who were duplicating design and engineering work.
System Growth: Added new reusable form and feedback patterns now used across multiple financial products.
Design System - Example
Retrospective
Improved key user flows AND strengthened the foundation for future product development.
This project reinforced how a system-level approach, balancing immediate usability with long-term scalability, can create clarity for both users and internal teams. By elevating the application journeys and evolving the design system in parallel, we not only improved a key user flow but also strengthened the foundation for future product work.
