Case Studies
Case Studies
Case Studies
Built a dynamic, multi-platform funding tool to boost funding.
Streamlined the post-account-opening experience by designing a personalized funding module that adapts to platform, customer data, and available integrations. The modular tool can be invoked across multiple touchpoints within the updated onboarding flow, simplifying the funding step and increasing completion rates.

Engagement
12 min
User rating
4.5*
Built a dynamic, multi-platform funding tool to boost funding.
Designed a personalized funding module that adapts to platform, customer data, and available integrations.

Engagement
12 min
User rating
4.5*
Built a dynamic, multi-platform funding tool to boost funding.
Streamlined the post-account-opening experience by designing a personalized funding module that adapts to platform, customer data, and available integrations. The modular tool can be invoked across multiple touchpoints within the updated onboarding flow, simplifying the funding step and increasing completion rates.

Engagement
12 min
User rating
4.5*
Redesigned a product application experience, fostering trust and increasing completion.
The updated flow boosted user confidence, completion, and established an ongoing collaboration model with the business team.

Increased
Trust
Increased completion
17%
Created multi-platform experiences blending creativity and performance.
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Engagement
12mil
Prizes
20+
Redesigned a product application experience, fostering trust and increasing completion.
The updated flow boosted user confidence, completion, and established an ongoing collaboration model with the business team.

Increased
Trust
Increased completion
17%
Major system-wide redesign
Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience. Led end-to-end design to streamline workflows, scale design systems, and improve transparency across enterprise tools.

Conversion Rate
12%
User rating
4.8*
Major system-wide redesign
Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience.

Engagement
150%
User rating
4.8*
Major system-wide redesign
Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience. Led end-to-end design to streamline workflows, scale design systems, and improve transparency across enterprise tools.

Conversion Rate
12%
User rating
4.8*
Redesigned a heart health app to turn short-term tracking into lasting motivation.
Led user research and experience redesign for a 13-week heart health program that tracks progress, delivers personalized insights, and provides educational content. Developed solutions across onboarding, feature optimization, and UI modernization to increase user retention and long-term engagement.

Conversion Rate
20%
Time spent in app
23%⬆️
Redesigned a product application experience, fostering trust and increasing completion.

Increased
Trust
Increased completion
17%
Redesigned a heart health app to turn short-term tracking into lasting motivation.
Led user research and experience redesign for a 13-week heart health program that tracks progress, delivers personalized insights, and provides educational content. Developed solutions across onboarding, feature optimization, and UI modernization to increase user retention and long-term engagement.

Conversion Rate
20%
Time spent in app
23%⬆️
Created multi-platform experiences blending creativity and performance.
Led the design and prototyping of seamless, high-impact experiences that connected brands and audiences across digital touchpoints. sparked user engagement and brought brand narratives to life.

Engagement
12mil
Prizes
20+
Redesigned a heart health app to turn short-term tracking into lasting motivation.

Conversion rate
20%
Time spent in app
23%
Created multi-platform experiences blending creativity and performance.
Led the design and prototyping of seamless, high-impact experiences that connected brands and audiences across digital touchpoints. sparked user engagement and brought brand narratives to life.

Engagement
12mil
Prizes
20+
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Engagement
12 min
User rating
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Engagement
12 min
User rating
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Engagement
12 min
User rating
4.5*
My process
I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.
01
Discover → Empathize & Explore
This phase helps me uncover what problem we’re solving and why it matters.
I use research to clarify user needs and uncover opportunities where design or AI adds value.
Define → Clarify & Align
Here I synthesize insights and ideas, I frame the problem and map opportunities and (AI) roles against business goals and technical constraints to ensure we’re solving the right problem in the right way.
Collaboration is key, involving all stakeholders to align goals, refine scope, prioritize opportunities, and set success criteria.02
Develop → Create & Iterate
This stage blends creativity with rigor: brainstorming, building, testing, iterating and refining to bring clarity and consistency to complex systems.
I translate conceptual ideas into designs and prototypes that showcase how the experience adapts across contexts, from AI-driven flows to system explainability cues.
03
Deliver → Launch & Evolve
I collaborate closely with engineering, data science, and QA teams for seamless implementation and a design that accurately reflects model capabilities, latency, and limitations.
Delivery is not the end but the beginning of a feedback cycle, refining the product through data, insights, and user evolution to map potential improvements.
04

Surprise! → Let's build something together
My process
I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.
01
Discover → Empathize & Explore
This phase helps me uncover what problem we’re solving and why it matters.
I use research to clarify user needs and uncover opportunities where design or AI adds value.
Develop → Create & Iterate
This stage blends creativity with rigor: brainstorming, building, testing, iterating and refining to bring clarity and consistency to complex systems.
03
Define → Clarify & Align
I synthesize insights and ideas, I frame the problem and map opportunities and (AI) roles against business goals and technical constraints to ensure we’re solving the right problem in the right way.
02
Deliver → Launch & Evolve
I collaborate closely with engineering, data science, and QA teams for seamless implementation and a design that accurately reflects model capabilities, latency, and limitations.
04

Surprise! Let's build something together
My process
I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.
01
Discover → Empathize & Explore
This phase helps me uncover what problem we’re solving and why it matters.
I use research to clarify user needs and uncover opportunities where design or AI adds value.
Define → Clarify & Align
Here I synthesize insights and ideas, I frame the problem and map opportunities and (AI) roles against business goals and technical constraints to ensure we’re solving the right problem in the right way.
Collaboration is key, involving all stakeholders to align goals, refine scope, prioritize opportunities, and set success criteria.02
Develop → Create & Iterate
This stage blends creativity with rigor: brainstorming, building, testing, iterating and refining to bring clarity and consistency to complex systems.
I translate conceptual ideas into designs and prototypes that showcase how the experience adapts across contexts, from AI-driven flows to system explainability cues.
03
Deliver → Launch & Evolve
I collaborate closely with engineering, data science, and QA teams for seamless implementation and a design that accurately reflects model capabilities, latency, and limitations.
Delivery is not the end but the beginning of a feedback cycle, refining the product through data, insights, and user evolution to map potential improvements.
04

Surprise! → Let's build something together
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