Work

About

Work

About

Work

About

Case Studies

Case Studies

Case Studies

Built a dynamic, multi-platform funding tool to boost funding.

Streamlined the post-account-opening experience by designing a personalized funding module that adapts to platform, customer data, and available integrations. The modular tool can be invoked across multiple touchpoints within the updated onboarding flow, simplifying the funding step and increasing completion rates.

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

Built a dynamic, multi-platform funding tool to boost funding.

Designed a personalized funding module that adapts to platform, customer data, and available integrations.

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

Built a dynamic, multi-platform funding tool to boost funding.

Streamlined the post-account-opening experience by designing a personalized funding module that adapts to platform, customer data, and available integrations. The modular tool can be invoked across multiple touchpoints within the updated onboarding flow, simplifying the funding step and increasing completion rates.

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

Redesigned a product application experience, fostering trust and increasing completion.

The updated flow boosted user confidence, completion, and established an ongoing collaboration model with the business team.

Premium UX Template for Framer

Increased

Trust

Increased completion

17%


Created multi-platform experiences blending creativity and performance.

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Premium UX Template for Framer

Engagement

12mil

Prizes

20+

Redesigned a product application experience, fostering trust and increasing completion.

The updated flow boosted user confidence, completion, and established an ongoing collaboration model with the business team.

Premium UX Template for Framer

Increased

Trust

Increased completion

17%


Major system-wide redesign

Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience. Led end-to-end design to streamline workflows, scale design systems, and improve transparency across enterprise tools.

Premium UX Template for Framer

Conversion Rate

12%

User rating

4.8*

Major system-wide redesign

Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience.

Premium UX Template for Framer

Engagement

150%

User rating

4.8*

Major system-wide redesign

Unified a complex, multi-product financial ecosystem into a cohesive, trustworthy experience. Led end-to-end design to streamline workflows, scale design systems, and improve transparency across enterprise tools.

Premium UX Template for Framer

Conversion Rate

12%

User rating

4.8*

Redesigned a heart health app to turn short-term tracking into lasting motivation.

Led user research and experience redesign for a 13-week heart health program that tracks progress, delivers personalized insights, and provides educational content. Developed solutions across onboarding, feature optimization, and UI modernization to increase user retention and long-term engagement.

Premium UX Template for Framer

Conversion Rate

20%

Time spent in app

23%⬆️

Redesigned a product application experience, fostering trust and increasing completion.

Premium UX Template for Framer

Increased

Trust

Increased completion

17%

Redesigned a heart health app to turn short-term tracking into lasting motivation.

Led user research and experience redesign for a 13-week heart health program that tracks progress, delivers personalized insights, and provides educational content. Developed solutions across onboarding, feature optimization, and UI modernization to increase user retention and long-term engagement.

Premium UX Template for Framer

Conversion Rate

20%

Time spent in app

23%⬆️

Created multi-platform experiences blending creativity and performance.

Led the design and prototyping of seamless, high-impact experiences that connected brands and audiences across digital touchpoints. sparked user engagement and brought brand narratives to life.

Premium UX Template for Framer

Engagement

12mil

Prizes

20+

Redesigned a heart health app to turn short-term tracking into lasting motivation.


Premium UX Template for Framer

Conversion rate

20%

Time spent in app

23%

Created multi-platform experiences blending creativity and performance.

Led the design and prototyping of seamless, high-impact experiences that connected brands and audiences across digital touchpoints. sparked user engagement and brought brand narratives to life.

Premium UX Template for Framer

Engagement

12mil

Prizes

20+

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Premium UX Template for Framer

Engagement

12 min

User rating

4.5*

My process

I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.

My process

I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.

01

Discover → Empathize & Explore

This phase helps me uncover what problem we’re solving and why it matters.

I use research to clarify user needs and uncover opportunities where design or AI adds value.

 Develop → Create & Iterate

This stage blends creativity with rigor: brainstorming, building, testing, iterating and refining to bring clarity and consistency to complex systems.

03

Define → Clarify & Align

I synthesize insights and ideas, I frame the problem and map opportunities and (AI) roles against business goals and technical constraints to ensure we’re solving the right problem in the right way.

02

 Deliver → Launch & Evolve

I collaborate closely with engineering, data science, and QA teams for seamless implementation and a design that accurately reflects model capabilities, latency, and limitations.

04

Surprise! Let's build something together

My process

I solve design problems with user insights and usability at the core, adding delight and leveraging emerging technologies to create meaningful and unique experiences.

Stack

Stack

Stack

Made with 💟 in Brooklyn via Bucaramanga, Colombia

©Clara Santamaría 2025

Made with 💟 in Brooklyn via Bucaramanga, Colombia

©Clara Santamaría 2025

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