Major redesign of core financial product
I led the major redesign of the credit card and loan application experiences across web and mobile platforms. The goal was to modernize the journeys, align them with the latest design system, and improve usability and clarity for millions of applicants, while creating scalable patterns that other product teams could reuse.
UX /
Web responsive
E-commerce
Challenge
Over time, the application flows had become fragmented. Each product line (credit cards, auto loans, personal loans) had its own version of the journey, with inconsistent layouts, form patterns, and progress indicators.
This led to friction for users, unclear next steps, repetitive information requests, and limited mobile optimization, and inefficiency for teams, who were duplicating design and engineering work.
The challenge: Unify the experience without losing the flexibility each product required.
Outcome
Unified Experience: Consolidated multiple legacy flows into a single, consistent journey framework.
Higher Conversion: Streamlined steps and clearer feedback reduced abandonment rates.
System Growth: Added new reusable form and feedback patterns now used across multiple financial products.
Improved Accessibility: Updated designs to meet WCAG 2.2 standards and enhance mobile usability.
100k
Reach (approx.)
30%
Time saved prototyping
20+
Products updated
Design approach
Modernize & Simplify the Experience
I redesigned the core flows to align with the new design system, introducing consistent layouts, responsive forms, and progressive disclosure patterns. Each step was simplified to highlight key actions and feedback states.
Expand the Design System
While updating the journeys, I created and documented new system components:
Modular form patterns for financial disclosures
Inline validation and data confirmation states
Step indicators adaptable for both web and mobile
These were added to the shared design system to accelerate design for other product areas.
Collaborate & Validate
I worked closely with engineering, product, accessibility and legal compliance teams to ensure feasibility and alignment with financial regulations.
Through usability testing and A/B pilots, we refined interactions to balance automation with user control—especially around sensitive steps like credit checks and incomes.
Conclusion
This project reinforced how a system-level approach, balancing immediate usability with long-term scalability, can create clarity for both users and internal teams. By elevating the application journeys and evolving the design system in parallel, we not only improved a key user flow but also strengthened the foundation for future product work.