Unique interactive experiences
I led the design and prototyping of cross-platform experiences aimed at boosting engagement and driving interaction for a diverse set of clients. My work spanned web, mobile, and social media channels, delivering creative, high-performing experiences that aligned with each brand’s unique objectives.
I collaborated closely with an exceptionally talented team of developers, production artists, and PMs to create campaigns for brands such as Pedigree, The ALS Association, and even Bon Jovi.
Here’s a walk through of my design approach and some examples of the work.
Lead UX/UI designer
Prototyper
Mobile, Web responsive
AR/VR
Ig, Fb, TikTok, Youtube
BBDO
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
Delivered cross-platform experiences that increased user engagement and interaction metrics across client campaigns.
Strengthened brand presence through consistent and innovative design execution.
Built a collaborative workflow between designers, developers, and PMs that accelerated prototyping and iteration.
1m+
Total reach
350+
Campaigns worked on
84%
Increase in time spent on website
The King Center | See the add
Pedigree | See the add
Design approach
Innovate Beyond the Brief
I focused on exploring novel ways to communicate each creative brief, pushing beyond conventional solutions to craft experiences that captured attention and engagement.
Express Brand Identity
Every design choice—visuals, interactions, and flows—was tailored to clearly reflect each client’s brand, ensuring consistency and authenticity across platforms.
Platform-Specific Tailoring
I designed experiences that leveraged the strengths of web, mobile, and social media channels, optimizing usability and engagement for each medium.
Flexible, Future-Ready Prototypes
I developed prototypes that were adaptable to evolving user behaviors and platform updates, ensuring longevity and scalability of each solution.
Bon Jovi - Sony | See the add
By blending user insight, strategic prototyping, and iterative design, we delivered cohesive, high-performing experiences across web, mobile, and social. The results were clear: higher engagement, stronger brand awareness, and delighted clients who valued the adaptability, brand precision, and polish of every interaction.